Pelican launches its first major TV advertising campaign, fronted by Chris Burkard, to promote its Aegis bags
Pelican has run its first major TV advertising campaign to promote its Aegis range of camera bags. The campaign is fronted by photographer, filmmaker and Pelican global ambassador Chris Burkard.
Pelican has run its first major TV advertising campaign to promote its Aegis range of camera bags. The campaign is fronted by photographer, filmmaker and Pelican global ambassador Chris Burkard. At its centre is a short film called The Detour, shot in Great Sand Dunes National Park. It features the Aegis PX25 Travel Pack and SX5 Padded Sling.
Key details: Described as Pelican's first major TV ad campaign; Chris Burkard is the face of the campaign and a Pelican global ambassador; Campaign film titled 'The Detour'; Filmed at Great Sand Dunes National Park in the US South-west; Promotes the Aegis PX25 Travel Pack and SX5 Padded Sling; Pelican's homepage promotes the Aegis 25L Travel Pack alongside The Detour.
More information is on Pelican's official website, and fstoppers.com has covered the announcement.
Source: Pelican. Details come from the manufacturer's official information or the linked news report. Cambags articles are reviewed before publication.